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Nii Bar Product Review

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IMG_2089This is an unsolicited product review. I did not receive this product directly from the manufacturer or any PR firm. In fact, I snagged these from the volunteer goodie bags at the race.

I managed to get a few bars that were provided as samples at the Hansen Dam Triathlon: Berry Cashew, Peanut Butter, Cherry Coconut, and Almond Chocolate Chip. I had mixed reviews among the four I tasted, preferring the Berry Cashew and Cherry Coconut. Listed below are my remarks regarding the flavor and digestibility of each flavor:

IMG_2072Berry Cashew – The bar has a distinct cashew and walnut taste. (Note that walnuts are used in all of their bars, but for some reason is most evident in this flavor pairing.) The berry flavor is subtle and is masked by the stronger nut flavor (cashew butter and walnuts), which I actually like. The package I ate was stored inside a backpack I normally use during my bike commutes to and from work. The bar itself was very limp and oily from the heat that had built up inside the bag, which made it undesirable to look at, but tasted good. It had been squished by some of the stuff I keep inside the bag, so it didn’t hold its shape well and made for a challenge in handling it while on the move. I liked this flavor best because of its distinct nuttiness and mild berry flavor.

Cherry Coconut – This is my second favorite. I love coconuts and cherries, so this all made sense to me. There’s a definite coconut flavor which is derived from coconut nectar (whatever that is) and shredded coconuts in the bar. There are little bits and pieces of dried cherries with every bite, which gives just enough tartness to counter the sweetness from the dates and what I’m guessing to be the coconut nectar. This bar, along with the Peanut Butter and Almond Chocolate chip was stored in a refrigerator (I learned after my first experience to do this to avoid an oily and misshapen bar). Take note new food developers: Cherries and Coconut IN EVERYTHING!

Peanut Butter – By far the most intriguing bar of the bunch and not in a good way. It says peanut butter on the package, but taste more like unsweetened raw coffee. I’m not a coffee fan, so this could be a reason I didn’t enjoy this bar at all. There is no peanut butter flavor whatsoever and the bar tasted bitter, which made it hard to swallow. Only with some water was I able to finish the entire thing. The sprouted quinoa and walnuts (found in every flavor bar) made for a good contrast of texture, but that’s about the only good thing I can say about this particular bar.

Almond Chocolate Chip – Again, not the kind of flavor profile you would expect from a bar called Almond Chocolate Chip. Neither the almond (or any kind of nut flavor) and chocolate flavor can be picked up. Even the chocolate chips weren’t visible and not detectable during the chew. There are definitely chunks of nuts in the bar, but it’s hard to pick up whether they are almonds or walnuts. They taste more like raw peanuts to me. On the back-end of the flavor profile is a bitterness. The bitterness of dark chocolate bars I’ve tasted is usually up front which smooths out to a sweetness. The opposite is true for this flavor. I wasn’t able to finish this bar since I took a while to go through the first half that the heat made it oily and became unpalatable.

Overall Impressions
All bars are either 220 or 240 calories and 7-9 grams of protein. Total carbs. ranges from 20-23g with saturated fat from 11-14g. There is a low sodium profile, the Peanut Butter and Almond Chocolate Chip actually have no sodium. So, these bars definitely make good in-between-meals snacks and not snacks during a long run.

I’d stick to the two fruit flavored bars and leave your chocolate and peanut butter cravings to other bars that use peanut butter and more conventional forms of chocolate ingredients. The bars are oily because of the oil in the organic butter that are used. While providing some flavor and binding properties, the oils break down with some heat and the bars become limp and oily.

While I enjoyed the two fruit flavored bars, I personally would wait until a lower price point to purchase the bars. I understand the cost of producing new food items isn’t just about the cost of quality ingredients, but also in other overhead and variable costs associated with not only the bar, but with getting the product to market. Start-ups specially have higher costs of entry in the competitive organic whole food nutrition market with added higher expenses for marketing and PR. In the end a great tasting product will always lead me to choose one over another.

This is a commendable attempt at using new organic ingredients for people looking for an alternative to more established brands. I believe there is a growing niche market among endurance athletes looking for something that not only aligns with their athletic lifestyles, but with their environmental and social beliefs also. Kudos to Nii for recognizing that and attempting to fill that void.

Get their story and visit them at www.niibar.com.

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